笨小笨BEC听力8 Competitive Position 竞争能力 (其他)歌词由剑桥英语声音演唱，出自专辑《》，下面是《BEC听力8 Competitive Position 竞争能力 (其他)》完整版歌词！
BEC听力8 Competitive Position 竞争能力 (其他)歌词完整版
in this extract，you'll hear a presentation by a director of net count software limited outlining the competitive position of the company.
What I'd like to do is to outline a swot analysis of the company which we've recently carried out.
As I'm sure you all know，
Swot stands for strengths，weaknesses，opportunities，
and threats. Let's start with the strengths.
It's apparent that our main competitive advantage is our range of products.
Our account software packages are perceived as the most user friendly on the market，
relatively easy to install requiring much less training
than our competitors packages
and representing better value for money.
So all in all，we've got an excellent product.
Our other main strength is our people，
especially on the after sales side，
our after sales team is perceived as faster，
more qualified，friendlier and generally more efficient than our competitors.
And this applies both to the help desk
and the field maintenance people. Right？
Let's turn to the weaknesses.
Although we have such a strong product，
we haven't achieved the sort of market penetration
we should have.Basically this is because our marketing is not so effective as our competitors.
One especially sterling has a much stronger presence in the market，
both in terms of sales and profile and we've relied too heavily on product quality，
not enough on promotion.
We've got to put considerably more effort into our advertising
and direct mail campaigns.So that brings me to the opportunities.
We're clearly not taking the opportunity
we have to dominate the small business user market.
We could be achieving significantly higher sales.
I estimate 50 to 60% more.
We could also be building a much more extensive customer base.
This would ensure a more secure future as well.
I mean threats of course is sterling.
They've got a much more impressive dealer network
and their promotion is a lot more sophisticated than ours.On the other hand，
we've got the better range of products we should be capitalizing on this.
